EA Sports and FIFA have announced an extension of their current licence which will see them through until December 31st 2022.
This means that EA maintains exclusive rights to release FIFA-branded action and management games such as the upcoming FIFA 14. They also hold the rights to the FIFA World Cup video game as well as retaining their status as a presenting Partner to the FIFA interactive World Cup.
The head executive producer and head of EA Sports, Andrew Wilson, made the following comment. "EA SPORTS released the first FIFA-branded football game in 1993, and 20 years later our partnership with FIFA continues to be very strong, Our franchise has become the benchmark for quality and innovation in the sports videogame genre, and we look forward to many more years of connecting with consumers around the world with our games carrying the prestigious FIFA name."
Jerome Valcke, FIFA's secretary general also had the following to say: "Our relationship with EA SPORTS is of high importance to FIFA. The FIFA videogames are a key experiential component in our work to communicate the FIFA brand and its values all over the world. This is highlighted by the 2.5 million football fans that have competed in this year's FIFA Interactive World Cup, which is just one example of the power of our partnership with EA".