Valve has revealed that Steam developers can now set their own discounts and sales periods.
The news originally came from an annoymous developer who posted on reddit to show a screenshot of the new section in their tools, and Valve have now responded to the leak.
Speaking to Polygon, Valve's Doug Lombardi said "this is another effort to shorten the distance between developers and customers."
As with the addition of a 'Recently Updated' section to Steam, this is another effort to shorten the distance between developers and customers.
This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules. They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products.
Developers will be able to opt-in to week long sales up to two months in advance as well as being able to setup self created sales two months prior, which can last up to two weeks.
Thanks, MCV UK